It is seven to nine times more expensive to acquire a new client than to sell new services to an existing one.
That's why cross-selling is so important—it allows you to generate new revenue without the time, effort, and money that goes into attracting new clients and prospects.
But it's not easy. And if you go about it in the wrong way, you can end up damaging your relationships and losing business.
In this essential webinar with RAIN Group President John Doerr, you'll learn the right way to cross-sell so that you maximize the revenue potential of your existing accounts and build better client relationships in the process.
Specifically you'll learn:
RAIN Group President John Doerr draws upon an extensive career in business leadership which has included senior executive management, business development and marketing, and product and service development. He is co-author of bestselling books Insight Selling and Rainmaking Conversations.