Whether you generate new leads through cold calling, referral generation, speaking, direct mail, search engine optimization, or a myriad of other tactics, at some point each one leads to the all important first (and second, third, fourth, etc.) conversation. Much sales success and failure is decided here and many sellers struggle when it comes to holding these conversations in complex sales situations.
You face a long sales cycle, you’re selling high-value solutions that can be difficult to describe, and there are often multiple decision makers involved, each with their own agenda. You must have a process to follow, a process that takes into account these unique challenges and walks the prospect through the long sales cycle towards the close.
This sales ebook will introduce you to RAIN SellingSM, a proven, research-based methodology designed specifically for the complex sale and the challenges you face. We’ll teach you how to go from first conversation to close by implementing the 7 critical factors for successful sales conversations.
In this sales ebook you'll learn:
- 5 essential tips to building real rapport and trust with clients and prospects
- How to uncover the full set of needs and sell the largest solution set (most sellers only focus on half the story)
- 6 things you need to know (and to prepare) before every sales conversation
- How to balance advocacy and inquiry in your sales conversations to not only uncover needs, but to build trust, share your expertise, and make the deepest connections
- How to lead successful sales conversations
- The role trust plays in the sales process, and how it can lose you deals
- 4 steps to crafting and communicating winning solutions
Get instant access to this free sales ebook now! Simply fill out the form on the right.