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On-Demand Webinar

Sales has changed drastically in recent years. Buyers are more educated and resourceful than ever before, causing sellers to search for elusive competitive edges, differentiation, and value add.

To find out what separates sales winners from the rest in major sales today, RAIN Group studied over 700 business-to-business purchases representing $3.1 billion. This research revealed that sellers who are perceived by buyers as sources of insight are more likely to win sales—and do so consistentlythan those who aren’t.

In this webinar, Mike Schultz, President of RAIN Group and author of Wall Street Journal bestseller Rainmaking Conversations, will share the keys to becoming a source of insight, including:

  • The structure of the convincing story, a basic framework for selling insights and ideas
  • The application of insight selling in a complex sales situation
  • The three outcomes to sell an idea: learn, feel, and do

This webinar is ideal for sellers and sales leaders who want to achieve top performance by creating conversations based on ideas, inspiring with insights, and differentiating in the selling process. 

To access the on-demand webinar, simply fill out the form on your right.

Become a Source of Insight for Buyers

Watch the Webinar