That's billions of dollars being wasted on sales training every year, with little to show for it beyond short-term, short-lived gains.
But it doesn't have to happen to you.
In this report, Mike Schultz and John Doerr, Co-Presidents of RAIN Group, share the 7 common mistakes that derail sales training efforts and what you can do about them.
Specifically, you'll learn:
Whether you're frustrated with the results of your current sales training initiative, about to kick off a new one, or if you just want to improve your sales results, this report will set you up for success.
Fill out the form to the right to get Why Sales Training Fails.
1 Dave Stein, Sales Training: The 120-Day Curse (ES Research Group, 2011).
2 "Outsourced Sales Training Worldwide: Examining the Major Markets" (ES Research Group, 2013).