Ask someone in the presence of other people if their organization drives value for their customers, and they’ll say yes.
Ask them confidentially in a research study, and you’ll get a wholly different answer.
Everyone says value makes a difference in sales and business results. Indeed, the most successful sellers and sales organizations focus on value.
Yet only 16% of companies do it well.
In this research report, The Value-Driving Difference: How to Grow Revenue, Improve Win Rates, and Retain Top Sellers through Value, Mike Schultz, President of RAIN Group, Gord Smith, Practice Director in Canada, and Vivek Kumar, Practice Director in India, share 7 key differences between Value-Driving Sales Organizations and their Non-Value-Driving counterparts.
If you want to know what driving value really looks like in an organization, and specifically how you can drive value in your own, fill out the form to the right to download the research report.