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Complimentary White Paper

Sales training is often approached with a car wash mentality: You're in, you're out, and you're ready to sell.

But this isn't how real learning happens. This isn't how you help sellers raise the bar and change how they sell.

It's time for an entirely new approach to sales education; an approach that overhauls the way sales training is conceived, designed, and executed over the long-term.

An approach that drives real behavior change and results.

In this white paper, Mike Schultz and John Doerr, Co-Presidents of RAIN Group, show you how developing a sales university not only builds sales team capability, but also enables sellers and transforms the way they sell.

Specifically, you'll learn:

  • Why sales training doesn't work
  • 5 steps to developing your own sales university (and transforming your sales results)
  • How to drive real behavior change with your training
  • 3 keys to get the most out of sales training
  • 11 important measures that tell you which buttons to push to improve your sales team effectiveness
  • The single most important factor to enabling your sales team

Leading organizations are developing their own sales universities, and transforming their sales effectiveness and results. They're increasing win rates, getting new hires up to speed and selling fast, and driving top performance across their sales teams.

If you want to build a comprehensive sales education system for your organization—no matter your company's size—this paper is a must-read.

Fill out the form to the right to download World-Class Sales Training: How to Build and Implement Your Own Sales University.

World-Class Sales Training

Download the White Paper