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Book Tools

Above and beyond the content of this book, we’ve compiled a number of resources, tools, and free online training to help you more quickly and effectively apply RAIN Selling to your sales efforts and take your selling to the next level.

Sales Tools and Resources

  • 10 Rainmaker Principles: Follow these 10 principles if you want to achieve and join the ranks of the rainmaker elite.
  • Sales Goal Setting and Action Planning Tool: Here are 39 questions and tools to help you set your sales goals and develop an action plan to reach them.
  • Marketing and Sales Funnel Analysis Tool: Use this tool to help determine how many new leads and new sales you must generate to reach your overall goals.
  • Discussion Letter Example: Use this as a template to follow up after your sales conversations.
  • Cold Calling Checklist: Use this guide to help successfully plan your cold calls and secure appointments with hard to reach buyers.  
  • 11 Places for List Building: This handy list will help you determine the best place to build a target list for your prospecting efforts.
  • How to Build the Expert Sales Force:The Missing Link in Across-the-Board Sales Performance Improvement: Download this white paper and learn how the best organizations systematically create sales organizations filled with fluent sales knowledge experts.
  • Rainmaking Conversation Planner: This tool, complete with a practical example, will help you plan each and every sales conversation, making your sales efforts more successful.  
  • The 8 Buyer Personas (and How to Sell to Them): Learn more about buyer work styles and preferences, and how to succeed in selling to them.
  • Rainmaker Assessment: Take this assessment to help uncover any hidden weaknesses that might be holding you back from reaching top sales performance.  You’ll learn your strengths, weaknesses, and what you need to do to improve.  
  • Free Online Sales Training Lessons: View free lessons from our RAIN Selling online training program.


To access these resources, fill out the form on the right.

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