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RAIN Group Center for Sales Research

Get the insights you need to make smart decisions and improve sales performance dramatically.

The RAIN Group Center for Sales Research (CSR) provides leaders with critical insights to support strategic decision making and sales performance improvement. We produce rigorous research reports and benchmark our clients across a variety of topics, with a special focus on learning the keys to top performance and understanding the psychology behind why buyers buy.

Since 2005, analysts at the RAIN Group Center for Sales Research have been researching selling and buying, and publishing dozens of benchmark reports, white papers, research briefs, articles, and best-selling books.

Mike Schultz, Director of the RAIN Group Center for Sales Research, shares more about how our research helps clients achieve results.

100%
of Top-Performing Organizations meet their annual sales goals, compared to only 49% of The Rest.
3x
Sales winners educate buyers with new ideas and perspectives 3X more often than second-place finishers.
#1
The #1 priority cited by sales leaders in the year ahead is increasing business with existing accounts.

RAIN Group Center for Sales Research reports, including The Top-Performing Sales OrganizationWhat Sales Winners Do Differentlyand Top Performance in Strategic Account Managementhelp you discover what separates the best from the rest and how buying is changing.

Equipped with this knowledge, you too can join the ranks of the Top-Performing Sales Organizations—beating sales targets, growing accounts, and finding yourself in the winner’s circle more often.

Want to learn how you stack up to Top Performers and how you can join their ranks? Get in touch.


Sales Insights To Help You Succeed with Real World Sales

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Discover What Top Performers Do

Top-performing sellers, sales managers, and organizations have significantly higher win rates, revenue growth, and sales goal attainment than The Rest. 

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Understand How Buyers Buy

Sales winners sell radically differently than second-place finishers. How sellers sell has a huge impact on buyers’ decision to buy, and choosing one provider over another. 

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Benchmark Your Sales Organization

We regularly benchmark sales organizations against our proprietary database of Top Performers. You’ll learn how you stack up and exactly where your gaps lie.

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The Role of Sales Organizations in Top Performance

When sellers have a trifecta of an effective manager, regular coaching, and effective sales training, they're more likely to be Top Performers.

Research Reports

The Top-Performing Seller

Learn the specific, tactical skills Top-Performing Sellers employ across the sales cycle and in critical categories of selling—and how you can coach your entire team to unleash their potential and achieve top performance.


The Top-Performing Seller
The Top-Performing Seller

The Top-Performing Seller

Learn the specific, tactical skills Top-Performing Sellers employ across the sales cycle and in critical categories of selling—and how you can coach your entire team to unleash their potential and achieve top performance.


Top Performance in Sales Management

Top Performance in Sales Management

Learn what Top-Performing Sales Managers and coaches do differently and how they work with sellers. This report will help you and your managers lead conversations, develop your team, and fulfill the 10 key roles of the best sales leaders.


The Top-Performing Sales Organization

Across all industries and company sizes, the best sales organizations are strong in similar areas. Learn what you can do to achieve high win rates, revenue growth, and sales goal achievement in your organization.


The Top-Performing Sales Organization
The Top-Performing Sales Organization

The Top-Performing Sales Organization

Across all industries and company sizes, the best sales organizations are strong in similar areas. Learn what you can do to achieve high win rates, revenue growth, and sales goal achievement in your organization.


Top Performance in Sales Prospecting

Top Performance in Sales Prospecting

We uncovered what works and what doesn’t in sales prospecting—according to both buyers and sellers. Get statistics to help you fill your pipeline, stay ahead of the competition, and break through to the C-suite.


What Sales Winners Do Differently

What are the winners of actual sales opportunities doing differently than the sellers who come in second place? Integrate this idea-based approach in your sales process to sell with value and stay in the winner's circle.


What Sales Winners Do Differently
What Sales Winners Do Differently

What Sales Winners Do Differently

What are the winners of actual sales opportunities doing differently than the sellers who come in second place? Integrate this idea-based approach in your sales process to sell with value and stay in the winner's circle.


Top Performance in Strategic Account Management

Top Performance in Strategic Account Management

Learn how Top Performers excel at growing and protecting their most important accounts. With this report, you'll have the tools to maximize value to your accounts and discover new revenue opportunities.


Virtual Selling

How can you keep buyers engaged virtually and use technology to your advantage? Discover the challenges of virtual selling, common mistakes buyers encounter in the virtual space, and more.


Virtual Selling
Virtual Selling

Virtual Selling

How can you keep buyers engaged virtually and use technology to your advantage? Discover the challenges of virtual selling, common mistakes buyers encounter in the virtual space, and more.


Extreme Productivity

Extreme Productivity

To bring your A-game to sales, you need to harness your motivation. In this report, learn work habits and hacks to drive your productivity, top performance, job satisfaction, and happiness.


Top Performance in Sales Negotiation

How do the best sales negotiators achieve their pricing targets and stay confident in their negotiations? Get rules and best practices to lead your negotiations with insight and confidence.


Top Performance in Sales Negotiation
Top Performance in Sales Negotiation

Top Performance in Sales Negotiation

How do the best sales negotiators achieve their pricing targets and stay confident in their negotiations? Get rules and best practices to lead your negotiations with insight and confidence.


Learn How You Can Drive Your Team for Top Performance

Learn how RAIN Group’s transformational approach to training and behavior change can help you build an elite sales team.


Experience RAIN Group's Training in Action.