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On-Demand Webinar

In just the last 10 years, selling has become more complex and sophisticated, requiring organizations to provide higher levels of support for sellers to succeed.

It's more difficult to get meetings with buyers, navigate complicated buying processes, win against competition that is increasingly capable, and grow accounts.

So leadership teams call in outside help, spending a whopping $3.4 billion to $4.6 billion on sales training providers each year.

But even in their attempts to do this, many fail. In fact, 9 out of 10 sales training initiatives have no lasting impact after only 4 months.

How do you make sure the training sticks and learning is utilized?

The most successful organizations implement a systematic process for getting sellers up to speed quickly, developing the skills and knowledge they need, supporting their ongoing sales efforts, and driving top sales performance.

But how exactly do they do this?

In 5 Elements of World-Class Sales Training Programs, RAIN Group President Mike Schultz provides insight into how the most successful organizations structure their sales training initiatives to produce sellers who consistently exceed their targets and bring in the most revenue.

You'll learn:

  • How world-class companies approach sales training fundamentally differently than the rest
  • The #1 difference between world-class companies and the rest
  • 5 keys to successful sales training
  • A checklist for establishing world-class sales training at your company


Mike Schultz is President of RAIN Group and bestselling author of Rainmaking Conversations and Insight Selling.


To watch the webinar, simply fill out the form to the right.

5 Elements of World-Class Sales Training Programs